6 analysis prepositions were determined to facilitate the investigation of shopper Perspective persuasion according to the literature. On top of that, variables for example ad high quality, demographic dissimilarities, along with the technological context of VR and AR advertisements can facilitate central route persuasion, though resource credibility, social presence, and concept information in VR and AR advertisements have been uncovered for being the persuasion components underneath the peripheral route.
Compose a summary for senior marketing leaders of those results within the persuasive character of VR and AR video advertisements.
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